Project 1: Imaginary Organization Definition
Man Makeover Inc.
Definition and Primary Goal:
Man Makeover Inc. is a consulting firm providing life-coaching, financial advice, dating techniques, grooming and dress consultation, etiquette, & health/fitness training. The primary goal of Man Makeover Inc. is to help men become better men and to reach their full-potential. To coach them and help them key in on weak areas in their lives, whether it be with fashion, jobs, hygiene, grooming, or even more complex emotional issues like depression or anxiety.
Primary Audience:
The primary audience of Man Makeover Inc. is males between 21-55 who can afford to pay a preimium service fee for our services and who desire to improve their physical apprearance, their confidence, their communication, or their earning potential.
Objective:
The objective of manmakeover.com is to engage potential clients with an interactive website including surveys and questionaires as well as rating systems that help the potential clients self-evaluate their strengths and weaknesses. Testimonials and video content that show existing clients improving and thriving after utilizing the manmakeover services.
The strategy will be to engage the potential clients enough that they will register for a free consultation and hopefully meet with a makeover coach that can sell them on consultation packages in person. This service may be offered online as well but for now the personal interaction is an important part of the consulation.
Usability concerns:
Discreteness is paramount. The users will need to feel completely comfortable with the website and they need to feel like they can gather information anonymously without fear of ridicule for seeking out a makeover consulation. Privacy is also very important. All client information must be kept strictly confidential. If family friends, or potential mates get word of our clients seeking out "a HITCH" like service, they may look at the new and improved makeover as "fabricated" and "disingenious."
The site must be 100% professional in design, layout, and usability. The content must be straight-foward and powerful yet gentle enough to not disued a potential client from engaging our services. For example the content should not be positioned to help clients - "get hot chics today" or "lose weight fast and have women swarming all over you." The content must be focused on substantial character improvement coupled with physical improvements as well.
The layout should not be cumbersome or overly saturated with ads, articles, or testimonials. The content should tap into the potential clients yearning to be a better man.
The use of strong colors that resonate with a male audience. The copy should be powerful and focused on men that realize they are missing something but still reassure them that they are ... in fact good men already. Just that they lake that refinement that takes them to the next level.
Sample Sites:
http://www.Details.com
http://www.GQ.com
http://www.maxim.com
Tuesday, January 11, 2011
The Expert Mind
Original Article
This article addresses the issue of natural born innate talent vs. skill developed from "effortful study." The focus revolved around the grandmasters of chess and how they "chunk" information rather than trying to memorize the position of each piece. They memorize 50k to 100k positions on a chess board and can recall them instantly. The article implied that it takes 10 years of intense study to become a master in their field. A master is a relative term, relative to the other individuals who just casually study a field.
In my opinion, I find this article inspiring. It provides insight into the minds of those that have achieved the status of expert in their particular field. While I appreciate the inspiration that comes from articles like this, I can't help but think of the innate talent level or genetic aptitude that many individuals have that give them an edge over those that simply "work hard". Pete Rose was not a particularly talented baseball player but his hard work and dedication to the game of baseball earned him the title "charlie hustle." I think it is a well-written article. Highly academic with good sound research to back the position of "effortful study" creates experts. I believe in talents and God given aptitude. No matter how hard certain people work at a particular field of study, the field may not be a subject that "clicks" with certain learning styles or brain biases (i.e. right brain, left brain). I recall spending hours upon hours attempting to learn C++ programming and for the life of me, I was not grasping the concepts despite the countless hours in the labs getting assistance. My skills and talents lean towards sound, space, color. I see and envision things that other do/can not.
I really enjoyed the article and it motivates me to really push forward and master my field and to become an expert ad UX/UI design.
This article addresses the issue of natural born innate talent vs. skill developed from "effortful study." The focus revolved around the grandmasters of chess and how they "chunk" information rather than trying to memorize the position of each piece. They memorize 50k to 100k positions on a chess board and can recall them instantly. The article implied that it takes 10 years of intense study to become a master in their field. A master is a relative term, relative to the other individuals who just casually study a field.
In my opinion, I find this article inspiring. It provides insight into the minds of those that have achieved the status of expert in their particular field. While I appreciate the inspiration that comes from articles like this, I can't help but think of the innate talent level or genetic aptitude that many individuals have that give them an edge over those that simply "work hard". Pete Rose was not a particularly talented baseball player but his hard work and dedication to the game of baseball earned him the title "charlie hustle." I think it is a well-written article. Highly academic with good sound research to back the position of "effortful study" creates experts. I believe in talents and God given aptitude. No matter how hard certain people work at a particular field of study, the field may not be a subject that "clicks" with certain learning styles or brain biases (i.e. right brain, left brain). I recall spending hours upon hours attempting to learn C++ programming and for the life of me, I was not grasping the concepts despite the countless hours in the labs getting assistance. My skills and talents lean towards sound, space, color. I see and envision things that other do/can not.
I really enjoyed the article and it motivates me to really push forward and master my field and to become an expert ad UX/UI design.
Sunday, August 24, 2008
Almost There!!!!!
Okay, so this blogging thing is long over do. I have had so many personal ups and downs this summer and they have all been tackled solo. So now I get to share. For those who don't know, I have been in Southern California recording my band JUNE NINE's Debut EP. I was hoping to have it done by my 36th Birthday which was on August 20th, 2008. I'm a little disappointed in myself but it is almost done. The music is all recorded, edited, and ready for vocals. The vocalist RJ Kaufman is working on them as I type this blog. The EP will have 5 songs all written by myself and vocals and melodies written by RJ. The music is intimate, powerful, and very mature. Their is depth in every note and word. It really is a reflection of where I'm at in life. I remember when life was so simple. Relationships were simple. Life is complicated and heavy now. Being an adult has never been easy for me. I'm a dreamer and an artist and this world is not nice to dreamers and artists until you finally create something that people want to pay for. Then you feel justified in your life long quest to be validated as a musician and dreamer.
I've watched my friends achieve significant success over the past year. Both Colbie Caillat and my friends in OneRepublic have gone Platinum and are touring the world. I have never had more desire and motivation to finish my music. I have also never felt so much pressure to create music that compares with my fellow musician's music.
I have spared no expense on this record and it has come at a great price. I'm having to sell most of my studio equipment to pay the for the debt I have accumulated this summer. I've been working on the record full-time and it is time to find a job. I hope that the EP will sell enough copies to pay for itself. Who am I kidding I'm hoping it will sell millions of copies but we will see.
Back in June, I rented out my townhome in Utah and packed all my recording equipment into my 1993 Honda Accord. It was quite the site. A $2500 vehicle carrying $25000 worth of recording equipment. Yes, I prayed many times for a safe arrival. LOL!!!!
I was in LA staying at the house I lived in before I moved. 122 N Mansfield in LA. I was subleasing a room from another room mate that was out of town on vacation. It's in the heart of LA... Recording studios and tourist sites right around the corner. Drew Brown (One Republic Guitarist) lives there and was in and out between Tours. It has been fun to hear his stories of the road... Australia, Europe, Asia...
We tracked drums at Ocean Studios Burbank. We had over $100k worth of mics on a 1930's vintage Gretsch Drum kit. It sounds so good! My dad came out and visited us at the studio and it was fun to have him around for the session. Todd Burke will be mixing the record in September. I am a little sad, I will have to give up my favorite MIC PREAMP... My Chandler TG2 Abbey Road Special Edition. :(..... Todd and I worked out a trade... EP MIXING for MIC PREAMP.... Oh well, hopefully my investment in the mixing will make me enough money to buy back several Chandler mic preamps.
We had a photo shoot at a Roman Catholic Church in downtown LA... So cool
! We got some great shots.
I'm now in San Diego, staying in a friends house that is in foreclosure. I love this city. Its full of life, art, culture, food, beautiful beaches. It speaks to my heart. I'm hoping to make it home and do biz in LA as needed.
Please stay tuned for more blogs.
I've watched my friends achieve significant success over the past year. Both Colbie Caillat and my friends in OneRepublic have gone Platinum and are touring the world. I have never had more desire and motivation to finish my music. I have also never felt so much pressure to create music that compares with my fellow musician's music.
I have spared no expense on this record and it has come at a great price. I'm having to sell most of my studio equipment to pay the for the debt I have accumulated this summer. I've been working on the record full-time and it is time to find a job. I hope that the EP will sell enough copies to pay for itself. Who am I kidding I'm hoping it will sell millions of copies but we will see.
Back in June, I rented out my townhome in Utah and packed all my recording equipment into my 1993 Honda Accord. It was quite the site. A $2500 vehicle carrying $25000 worth of recording equipment. Yes, I prayed many times for a safe arrival. LOL!!!!
I was in LA staying at the house I lived in before I moved. 122 N Mansfield in LA. I was subleasing a room from another room mate that was out of town on vacation. It's in the heart of LA... Recording studios and tourist sites right around the corner. Drew Brown (One Republic Guitarist) lives there and was in and out between Tours. It has been fun to hear his stories of the road... Australia, Europe, Asia...
We tracked drums at Ocean Studios Burbank. We had over $100k worth of mics on a 1930's vintage Gretsch Drum kit. It sounds so good! My dad came out and visited us at the studio and it was fun to have him around for the session. Todd Burke will be mixing the record in September. I am a little sad, I will have to give up my favorite MIC PREAMP... My Chandler TG2 Abbey Road Special Edition. :(..... Todd and I worked out a trade... EP MIXING for MIC PREAMP.... Oh well, hopefully my investment in the mixing will make me enough money to buy back several Chandler mic preamps.
We had a photo shoot at a Roman Catholic Church in downtown LA... So cool
! We got some great shots.
I'm now in San Diego, staying in a friends house that is in foreclosure. I love this city. Its full of life, art, culture, food, beautiful beaches. It speaks to my heart. I'm hoping to make it home and do biz in LA as needed.
Please stay tuned for more blogs.
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